Want to Scale Your Business? Master Your Finances First

Alex Hormozi built multiple $100M+ companies by following one key rule: "If you don’t track it, you can’t improve it." Yet, too many entrepreneurs focus on making more money while ignoring the one thing that keeps them in business—cash flow.

Why Tracking Your Finances Matters

Meet Jake, a personal trainer who turned his passion into a growing business. He was bringing in over $10K per month but never tracked his expenses properly. Instead of managing his cash flow, he reinvested everything back into ads and new equipment, assuming more revenue would fix his financial struggles.

By the time tax season arrived, Jake realized he had no idea how much profit he actually made. His expenses were scattered, he owed thousands in unexpected taxes, and worst of all—he had no savings to cover it. The problem wasn’t his revenue; it was his lack of financial management.

Here’s how Hormozi would have approached it differently:

1. Know Your Numbers Daily

If you don’t know what’s coming in and going out, you’re flying blind. Tracking revenue, expenses, and profit daily helps you make smart decisions in real time.

2. Fix Your Margins First

More sales won’t fix a broken business model. If your expenses eat up all your revenue, you’re working harder, not smarter. Focus on increasing profits, not just revenue.

3. Separate Personal & Business Finances

Mixing the two creates confusion and tax headaches. Open a dedicated business account to keep finances clear and track deductible expenses effortlessly.

4. Stay Tax-Ready Year-Round

Scrambling before April 15 is a losing strategy. Bookkeeping isn’t just for tax season—it’s how you make better business decisions every day.

Take Control of Your Finances Today

Want to avoid Jake’s mistakes? Join the DBR Bookkeeping Online Community HERE and learn how to track, manage, and optimize your business finances. Let’s start Doing Business Right.

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