Struggling to Get Leads? Here’s How to Bring in More Business
Meet Kim, a passionate small business owner who poured her heart into her work—only to realize that without a steady stream of leads, she had no customers. She tried posting on social media, running ads, and even offering discounts, but nothing seemed to bring in consistent business. Sound familiar?
If you’re struggling to generate leads, you’re not alone. Many small business owners focus on delivering great services but don’t have a clear strategy to attract new clients. Fortunately, there are proven methods to bring in leads and grow your business.
4 Proven Ways to Generate Leads
1️⃣ Networking – One of the most effective ways to grow your business is through word-of-mouth referrals. Building strong relationships with other professionals can lead to valuable business opportunities. Attending events like NWAnetworking.com or joining local business groups can help you connect with potential clients or referral partners.
2️⃣ Social Media & Content Marketing – Establishing an online presence is essential in today’s digital world. Creating valuable content such as blogs, videos, or social media posts that address customer pain points can attract leads organically. A bookkeeping business, for example, might share tips on how to organize finances in QuickBooks Online to attract business owners in need of financial management help.
3️⃣ Paid Advertising – Running Google or Facebook ads can be an effective way to target potential customers who are actively searching for your services. Whether you’re offering bookkeeping, coaching, or home services, paid ads allow you to reach your ideal audience.
4️⃣ Referrals & Partnerships – Happy customers are your best salespeople. Encourage satisfied clients to leave reviews and offer referral incentives. Partnering with businesses that serve similar customers—such as a QuickBooks ProAdvisor teaming up with tax professionals—can also generate consistent leads.
Lead generation requires consistency and strategy. Whether you use networking, content marketing, or paid ads, the key is to track results and refine your approach.
💬 How does your small business generate leads? Let’s talk business and schedule a FREE consultation with DBR. Click HERE!
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